Yuugen
We are inspired by the meaning of Yūgen 幽玄. It's an important concept in traditional Japanese aesthetics. Yūgen is not to only enjoy the beauty on the surface of an object, but to enhance it by imagining its underlying beauty.
For example, flowers are seen as beautiful.
This is the beauty we see on the surface. But the flower has withstood wind, rain and snow until now, and will someday wither. Although the beautiful flowers impresses us, the beauty will become more impressive when we can imagine its past and future.
We like to think of humans as the flower. We are all beautifull not just because of our looks on the surface. But because of all our experiences that made us grow to become the person we are now and we're never done 'growing'. We hope to help you feel even more beautiful but in truth you enhance the beauty of our jewelry.